Wednesday, November 20, 2013

When a mother thanked Dabur Chyawanprash!

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Radha took the temperature of her 10 years old son Raghav. The mercury pointed to ninety-nine. She heaved a sigh of relief as it had come down to this level for the first time in last 3 days.

The heavy blows of the wind mixed with the force of monsoon rains were making the window panes flutter. Radha shut the windows in.

“Will I be alright before the competition maa?”  asked Raghav as she came after shutting windows.

“Yes darling!” said Radha kissing her son on his mildly warm forehead.

After that she reclined on a chair beside the bed of her son who was sleeping without murmuring after days.  She had a file in her hands that she was poring over. The file contained the documents as regards legal battle pertaining to the custody of her son.  After the divorce, her husband was hell-bent on having the custody of their son. His argument was that because of her careless attitude Raghav fell sick often and that with her there was no future of his son.

Radha was a copywriter with a mid-sized ad agency while her husband Suresh was an art director with a big advertising agency. And this was where her husband tried to gain upper hand. He thought that with his upscale status he could give a far better future to his son.

She still remembered when her husband was in love with her during his struggling days in the ad world. Those were very sweet days. They had very middle class dreams. But as Suresh saw a meteoric rise in his career, his love for Radha started plummeting. He started dating a girl in his office behind her back. She was heartbroken when he first time put the divorce paper in front of her. She had thought it to be a joke at first, as they had a small scuffle a night before on trivial issues. She couldn’t stand the shameless confession of Suresh that now he didn’t love her anymore. She had cried inconsolably before Suresh but he did not budge from his decision. His argument was that now middle class Radha didn’t fit in his highbrow ambitions. He had only used Radha to break into the ad world. She had felt devastated and wanted to commit suicide but the innocence on the face of her son had stopped her from doing so.

Her son caught fever as soon as he was exposed to change in weather. And this always put hindrances in his swimming practice. He was very good at swimming but due to weak immunity, he fell sick and his practice became irregular. In next twenty days he had an inter-school swimming completion.

Next morning, Radha left for her job after putting Raghav in care of her parents.

“So much of traffic is today,” said Radha sitting in a taxi alongside her friend.

“Yes, the roads know that madam Radha is travelling today, so they have conspired against you,” said her friend jokingly.

“You won’t change Sumati.”

“I hate change… oh talking of change and here it is… see our ad-copy is gone from that big hoarding, now it is displaying the Dabur Chyawanprash Ad.”

“3 times more immunity… huh,” reacted Radha to the tagline of Dabur Chyawanprash.

“What huh… they are right!”

“You are reacting as if you don’t know the reality behind the slogans of ad-world, we ourselves whole day toil hard to think about some imaginary USPs to include in the slogan of a product.”

“No no it is not like that…  I have used it, see my son used to fall sick often irrespective of sunshine or monsoon, but for last 1 year that I have been giving him DaburChyawanprash, he hardly falls sick. And you know what even if he comes drenched in the rain, I don’t fear that he will fall sick… here comes the green light.”

The conversation with her colleague kept doing rounds in the head of Radha. In the evening she bought one pack of Dabur Chyawanprash. She started giving heap-full spoons of Dabur Chyawanprash  to her son from that very day.

Gradually, her son recuperated. But doctor had strictly prohibited water splashing for Raghav.  But as days of competition inched closer, Raghav started to urge his mother to take him to his swimming classes. After initial resistance, she finally relented.

Raghav enjoyed his stay at his swimming class like a kid of fish. Radha was still skeptical about over exposure of water to Raghav’s body.  Days passed but Raghav didn’t fall sick.

Finally, the day of the competition arrived. Radha was keeping her fingers crossed. Radha’s husband and Raghav’s father Suresh also made his presence at the competition but not to show any solidarity with Raghav &Radha. He wanted to witness an event that could cause his son to fall sick and in turn it would make his argument stronger that Radha couldn’t take care well of his son. Furthermore, he knew it very well that just 20 days ago his son was severely sick and by no means could he win any prize in this competition. He wanted to enjoy the adversity of failure on the face of Radha. He had become a real demon!

Anyways, the competition started, and as all contenders plunged into the pool ,Radha closed her eyes and started praying… no she didn’t want her son to come first ,what she only wanted  was that her son enjoyed his swim and didn’t fall sick.

“And the second prize goes to Raghav!” the announcer declared after sometime.

The happiness of Radha knew no bounds, she looked at Suresh with a sense of win in her eyes and ran to clutch her son in her arms. Suresh left the place in a huff.

When Raghav was presented with his runner-up medal, Radha thanked the ‘3 Times More Immunity’ aspect of Dabur Chyawanprash. Because had it not been for  Dabur Chyawanprash, this proud moment could never have been achieved.

Next day Raghav’s picture was in newspaper with winner and the third position holder.

By and by ,two months passed  by and Raghav was still to fall sick. The court declared the parentage of Radha the best for Raghav and now eyes of Radha could draw a glorious future for her son without worrying about immunity of her child. On the night of court verdict, Radha had thanked profusely God and DaburChyawanprash for the happiness in her life.

P.S: This fictional account is an entry to a contest being held at


  1. Nice fiction created to convey the message. All the best!

  2. Thanks Indrani for your visit to the blog and comment.

  3. Well written content and with a message to top it. All the best!

    You might enjoy my post at

  4. Thanx Dr. Lawrence for taking time out and comment.

  5. Well written Neeraj. I loved the narrative .. Was glued to the screen till the end. Best of luck for the contest! Hope you win :)

  6. Thanx Pallavi for your encouraging comment. And thanx for your wishes too!

  7. Hi Neeraj.. Lovely post and i have noticed that Chyavanprash has a lot to do with Mothers :) You would find the same in my most as well...

  8. Thanx Priyanka for visiting my post and your lovely comment.

  9. Good writeup. Wish you all the best.

  10. Thanx Pravin for visiting and commenting on my blog.

  11. Great take on the prompt. Good luck, Neeraj.

  12. A well written story of a mom and son with an happy ending :)
    All the best and thanks for visiting me !

    1. Thanks Uma for your appreciative words. Yours is also a great

  13. Lovely story...wonderfully written.

  14. Thanx Kiran for visiting and commenting.

  15. - a lil surprise for you

  16. nice...should i buy one bottle for the winters? :D

  17. Why Not!

    Anyways, Thanks for visiting my blog and commenting.