I was a professor of marketing in one of the reputed Business Schools of the city of Nagpur. My job entailed keeping myself engaged in activities related to pedagogy. From Maslow’s Hierarchy of Needs to Four P’s, my life revolved around delicate and difficult theories of marketing. Making students understand the difference between wants and needs and why selling is different from marketing but still constitutes an integral part of marketing was my every mental juggle. Sure I loved marketing as subject from my student days, but there was something else too that I had a great passion for in my life and that was cricket.
Cricket has been my first love. No I am not one of those
fortunate enough guys who have seen greats like Don Bradman,Gary Sobers ,Lala
Amarnath, or Gundappa Vishwanath play, but I have seen Sunil Gavaskar and Kapil
Dev play and have almost grown up watching Sachin Tendulkar break all the records of the cricket book. I
have seen Anil Kumble taking 10 wickets in an innings,Kapil Dev becoming the
higest test wicket taker , Sunil
Gavaskar making 10,000 runs, I have also seen Sachin surpassing him. I have
seen the southpaw god Brain Lara make his 400 runs, I have seen Glen McGrath,
Shen Warne and Muthaih Murlitheran making the ball a magical lump. I have seen
India getting thrashed in 1996 world cup semi -final and I have also seen India
winning world cup in 2011.
Today there was a clash between India and Australia in the
final of a trilateral series. India had started well but I had to take my
classes. I went to the class to teach then the marketing, even cricket is a
kind of marketing nowadays. After one and half of an hour,I finished my class
and rushed to my car to go home. The distance between my home and the college
was of just half an hour of drive. But that day there was a lot of traffic.
Perhaps everyone was in a hurry to go to home and watch match. When the traffic
didn’t budge for some ten minutes, my attention went to my smartphone, I tried
surfing the web to know the score. But the speed was of a snail. It took a hell
lot of time to open the website and by then the signal got to green so I had to
move on.
After trudging through the traffic, I reached my apartment.
Quickly I got off the car and went to
the lift of my apartment. I was
expecting to reach my home soon and imagining of watching the game of cricket
ensconced in my sofa. As I was rapt in my imagination, I felt a jerk. The
lights went off and I knew that my match was gone. Because last time the lift
had stopped and it had stopped for a good two hours. I tried surfing the
cricket on my smartphone but of now use. Among other persons in the lift, there
was a boy with in the lift as well, he must have been around 20 years and he
was busy with his smartphone. He had dreadlocks and weird beard. I never liked
that kind of guys. But just out of curiosity, I leaned over to see what he was
watching. Given his rapper like appearance, I had little hope that he would
have any interest in cricket, but I was wrong, he was watching the match and
that too with live real time activities.
I told him that my smartphone was not able to play cricket.
He took my phone and downloaded the UC Browser into it. And to my surprise, the
UC Browser got downloaded very fast. After that he directed me to UC Cricket,
and golly! I was getting the live pictures of cricket in a closed space like
the lift. I had to be in the lift for next half an hour and I enjoyed India
winning in the lift.
I thanked the dreadlock guy for his geeky help and to UCBrowser and UC Cricket. Had it not been for UC Browser and UC Cricket, I would
have missed a glorious win of India.
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